PROFESSIONAL EXPERIENCE
Past Roles
DIRECTOR OF MARKETING, SEA LOVE HOME
March 2023 - Present
Lead marketing strategy and growth for a rapidly scaling experiential retail franchise, expanding from 2 to 29 awarded locations (14 open) nationwide.
Built and scaled the marketing function end-to-end, establishing systems, standards, and infrastructure to drive consistent execution across a multi-location franchise network. Partner with leadership and franchise owners to increase revenue, improve unit-level performance, and strengthen brand presence across markets.
DIRECTOR OF MARKETING, THE MASIELLO GROUP
October 2016 - March 2023
Responsible for all aspects of marketing to a portfolio of four real estate-related companies
Develop and execute business plans with industry-leading go-to-market strategies that transitioned the business to a revenue generation mindset resulting in 30% increase in sales within 2 years
Modernized marketing technology stack into an engine that allows for scalability, measurability, and transparency in the end-to-end marketing process
Implemented a comprehensive digital advertising strategy which yielded a 31% increase in leads in first two years
Built a team of specialists that elevated the marketing support provided to the four companies included in the portfolio
Launched an agent recruiting campaign that delivered a 10% increase in experienced agents in the first two months
Supported M&A and expansion through opening 8 new offices in key markets
EXECUTIVE OFFICER, BUILDERS AND REMODELERS ASSOCIATION OF GREATER BOSTON
Nov 2013 - Oct 2016
Developed and implemented all corporate and project-specific marketing and communications activities to ensure consistent branding and achieve effective results
Managed the assets of the association and investments in accordance with the established policies
Solicited and managed more than $100,000 in sponsorships
Planned and executed all web, SEO/SEM, marketing database, email, social media and display advertising campaigns.
Developed and implemented strategic marketing plans/programs
SENIOR MARKETING SPECIALIST, NORTHLAND RESIDENTIAL CORPORATION
July 2007 - Nov. 2013
Managed all marketing operations in support of growth from $31Min sales to $40M in 3 years
Competitively positioned the firm as New England's premierresidential developer
Managed the design and production work of marketing staff,interns and consultants
Managed branding initiatives and ensure consistency
Developed and implemented strategic marketing plans/programs
Clients
.png)
.png)
.png)
